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2025-01-21

Maria Nascimento Cunha, a lecturer at the Miguel Torga Higher Institute (ISMT), is the author of an opinion article published in the prestigious Visão magazine. Entitled ‘Neuroscience and Marketing: The urgency of applied ethics’

Maria Nascimento Cunha, a lecturer at the Miguel Torga Higher Institute (ISMT), is the author of an opinion article published in the prestigious Visão magazine. Entitled ‘Neuroscience and Marketing: The urgency of applied ethics’, the text addresses pressing questions about the intersection between neuroscience and marketing, highlighting the need for ethical practices in the use of knowledge about human behaviour.

The lecturer reflects on how neuromarketing techniques can influence consumer decisions, questioning the ethical limits of these approaches and calling for their conscious and responsible application.

This publication reinforces ISMT's active role in producing and sharing knowledge in innovative areas with a social impact.

To read the full article, see the link to Visão magazine here.