Indústrias Criativas e Modelos de Negócio

Bibliografia

MAIN REFERENCES: 

Bilton, C. (2010). Creative Strategy: Reconnecting Business and Innovation. Chichester, West Sussex: John Wiley & Sons.
Dionísio, P., Rodrigues, J. V., Faria, H., Canhoto, R. & Nunes, R. C. (2009). B-Mercator – Blended Marketing. Alfragide: Publicações Dom Quixote.
Flew, T. (2012). The Creative Industries. Culture and Policy. London: Sage.