Business Strategy and Internationalization (471017)

Learning Outcomes

Understand the relevance of strategy in the context of organizational success,
mastering the processes of designing, executing, monitoring and adapting
strategies. Recognize the different levels of strategic analysis and the
elements that comprise them.

Study Program

1: Introduction to strategy
2: Strategic Planning
3: Strategic Design
4: Strategic Analysis
5: Strategy Formulation - Internationalization
6: Strategy Implementation
7: Evaluation and Control of Strategies
8: Contemporary Themes in Strategic Management

Bibliography

Serra, F.R., Ferreira, M.P., Torres, M.C., Torres, A.P. (2012). Gestão

Estratégica: Conceitos e Prática. Lisboa: Lidel-edições técnicas, Lda.

 

Freire, A. (2008). Estratégia – Sucesso em Portugal. Lisboa: Editorial Verbo

 

Teixeira, S. (2011). Gestão Estratégica. Lisboa: Escolar Editora

 

Wheelen, T. e Hunger, J. (2012). Strategic Management and Business

Policy: Toward Global Sustainability. 13ª Ed., New Jersey: Pearson Education

 

Santos, A. (2008). Gestão Estratégica. Conceitos, modelos e

instrumentos. Lisboa: Escolar Editora