Methods and Techniques of Creation (261046)

Learning Outcomes

The curricular unit of Methods and Techniques of Creation presents in an objective and sustained manner the diverse techniques of creation, as working tools.

We intend to develop a theoretical and practical presentation of several techniques used to promote creative thinking and innovation in the future professional environments where students will be integrated.

The aim is to promote critical and original thinking and skills to participate in the definition of enterprise goals that enhance the organizations’ competitiveness and success prospects.

Study Program

  1. Critical Thinking and Creative Thinking
  2. Concept and definition of creativity
    • Creativity as a myth
    • Creativity as a combination of logic and intuition
    • Individual and group creativity
    • Creative attitude
    • Creative process
    • Creative product
    • Blocks to creativity
    • 4P’S of creativity
    • Creativity as a working tool
  3. Methods of stimulation of creativity and innovation
  4. Applications of creativity in innovation

Bibliography

 

Principal

Cardoso, P. R. (2011). Estratégia criativa publicitária: Fundamentos e métodos. Porto, UFP

Jay, R. (2000). The Ultimate Book of Business Creativity. Oxford, Capstone, 208 pp.

 

Secundária

Bessant, J. e Tidd, J. (2019). Inovação e Empreendedorismo, 3ª ed. Porto Alegre: Boockman

Bono, E. (2005). Os seis chapéus do pensamento. Pergaminho. Lisboa. 2005. ISBN: 9789727116522

Fonseca, A. F. (2007). A Psicologia da Criatividade. Porto: Universidade Fernando

Harvard Business Review Press (2017). Inovação – Constituir equipas criativas, Edições Texto & Grafia

Higgins, J. M. (1994). 101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business. Florida, New Management Publishing CO, 223 pp.

Judkins, R. (2016). A Arte Do Pensamento Criativo. trad. Pedro Vidal. - 1ª ed. - Lisboa : Temas e Debates - Círculo de Leitores, 2016. - 311, [1] p. : il. - Tít. orig.: The art of creative thinking.

Kaufman, J. C., & Sternberg, R. J. et all (2010). The Cambridge Handbook of Creativity. New York: Cambridge University Press, 489 pp.

Tidd, J, & Bessant, J (2009), Managing Innovation: Integrating Technological, Market and Organizational Change (4th Ed). Chichester: Wiley