Methods and Techniques of Creation (261046)

Learning Outcomes

The curricular unit of Methods and Techniques of Creation presents in an objective and sustained manner the diverse techniques of creation, as working tools.
We intend to develop a theoretical and practical presentation of several techniques used to promote creative thinking and innovation in the future professional environments where students will be integrated.
The aim is to promote critical and original thinking and skills to participate in the definition of enterprise goals that enhance the organizations’ competitiveness and success prospects.

Study Program

1.    Introduction: creativity as a driving force of human life
2.    Concept of creativity
a.    Creativity as a Myth
b.    Creativity as a combination of logic and intuition
c.    Creativity as a working tool
3.    Process and Creative Thinking
4.    Methods and creative techniques



Cardoso, P. R. (2011). Estratégia criativa publicitária: Fundamentos e métodos. Porto, UFP.
Jay, R. (2000). The Ultimate Book of Business Creativity. Oxford, Capstone, 208 pp.