Intrapreneurship
Learning Outcomes
- Develop an intrapreneurial mindset: Cultivate an innovative and proactive mindset in students, capable of identifying improvement and innovation opportunities within existing organizations.
- Understand business models: Provide a comprehensive understanding of different business models and how they can be applied or adapted to promote internal
- Foster management and leadership skills: Develop essential skills in project management, team leadership, and effective communication, crucial for the success of intrapreneurial initiatives.
- Promote knowledge in strategy and operations: Offer insights into business strategies, operations, and change management, empowering students to implement new ideas efficiently and sustainably.
Encourage practical application: Encourage the application of theoretical concepts in real contexts through case studies, practical projects, and simulations, preparing students for authentic intrapreneurial challenges.
Study Program
Unit 1: Introduction to Intrapreneurship
- Concepts of intrapreneurship entrepreneurship
- Importance of intrapreneurship for organizational innovation
- The role of the intrapreneur within companies
Unit 2: Culture and Innovation Strategy
- Organizational culture conducive to innovation
- Strategies to promote intrapreneurship
- Barriers to intrapreneurship and how to overcome them
Unit 3: Business Models
- Overview of the most known business models
- Case study analysis of the application of these models in intrapreneurial contexts
- Tools and techniques for developing business models
Unit 4: Development and Validation of Ideas
- Creativity techniques and idea generation
- Idea validation methods (MVPs, market research, prototyping)
- Iterative feedback and concept adjustments
Unit 5: Financing Intrapreneurial Projects
- Internal and external funding sources
- Preparation of financing proposals
- Financial evaluation of innovation projects
- Success indicators and return on investment (ROI)
Unit 6: Implementation and Management of Innovative Projects
- Management of intrapreneurial projects
- Effective communication and stakeholder management
- Scalability and integration of innovative projects into company operations
Unit 7: Technology and Digital Innovation
- The role of technology in enabling and scaling intrapreneurial innovations
- Trends in digital technology (such as artificial intelligence, blockchain, Internet of Things) and how they can be applied to create new business solutions within organizations
- Strategies for digitalizing processes and products
Unit 8: Sustainability and Social Innovation
- Incorporating principles of sustainability and social impact into intrapreneurship
- Development of projects that align profit and purpose
- Success cases of social and environmental innovations within large organizations
Unit 9: Leadership and Management of Innovative Teams
- Development of leadership skills for intrapreneurs
- Management of multidisciplinary teams and fostering of interdepartmental collaboration
- Techniques to overcome internal resistances and promote a culture of innovation
Unit 10: Measuring and Evaluating the Impact of Innovation
- Methods and tools for measuring the impact and success of intrapreneurship initiatives
- Definition and monitoring of relevant KPIs (Key Performance Indicators)
Bibliography
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Principal |
Morris,M.,Kuratko, D. &Covin, J. (2020). Corporate Entrepreneurship & Innovation-4thEdition, Red Globe Press. 2020 |
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Secundária |
Pereira, L., Costa, R. & António, N. (2020). Projeto Empresarial – A arte de criação de valor, Actual. |
