Press Advisory (261102)

Learning Outcomes

  • Students should:
    • Understand journalism as a social mediation domain, in which the news process takes place amongst the sources of information, journalists, media companies and audiences.
    • Determine the functions of a Press Advisor.
    • Know the the importance that PA has on business communication, its management and the maintenance of the organisation's image.
    • Identify the relationship between PA professionals and journalism.
    • Recognise the part of Advisors while sources of information.
    • Identify the resources inherent to the practise of Press Advisory.
    • Know how to plan and manage communication strategies.
    • Know how to deal with the media in crisis situation

Study Program

  • The dialectic relationship between the media and the public space.
  • The journalist's social responsibility and the characterisation of routines intrinsic to that activity.
  • News value and event selection criteria.
  • Types of journalistic events.
  • Journalistic language: subjective or interpretative?
  • Public opinion within the media-covered public space.
  • Gatekeeping, newsmaking and agenda setting.
  • The sources of information. Types, functions and theories of
  • Relationship between journalists and their sources.
  • Press Advisory as source of information: Advisors' functions.
  • Press Advisory's resources.
  • Crisis management: performance before mediatization

Bibliography

 

 

 

 Principal

CARLSON, Matt; Lewis, Seth C. (2015). Boundaries of Journalism: Professionalism, Practices and Participation, Routledge, London

GONÇALVES, Vítor (2006). Nos Bastidores do JogoPolítico, O Poder dos Assessores, Editora Minerva, Coimbra.

HANDLEY, A.; CHAPMANN, C.C.(2013). Regras de Conteúdo,
EditoraAlta Books, Rio de Janeiro.

JONHSON, Jane (2013). Media Relations: issues and Strategies,Allen&Unioun.

LONGO, Walter (2015). Marketing e Comunicação na Era Pós – Digital,HSM Editor.

Maja Šimunjak. (2023). Managing Emotions in Journalism. Springer Nature.
MARTINS, Paixão Luis (2001). Schiu...Está Aqui UmJornalista, Editorial Notícias, Lisboa

 

 

Secundária

CAETANO, Joaquim; VASCONCELOS, Maria; VASCONCELOS, Paulo
(2006). Gestão de Crise, Editorial Presença,Lisboa.

MESQUITA, Mário (2003). O Quarto Equívoco – O poder dos Media na Sociedade Contemporânea, Ed. Minerva, Coimbra.

MORAES, Dênis de (org). (1997). Globalização, mídia e cultura contemporânea,Campo Grande, Letra Livre.

NOGUEIRA, Nemércio, (1999). Media Training. São Paulo, Cultura Editores Associados.