Public Relations Strategies (261168)
Learning Outcomes
- Develop an applied vision to the organizational context of the main communication strategies and techniques in the Public Relations field based on the study and discussion of practical cases.
- Through the development of simulations, exercises and case studies, it will be possible to critically analyse and assess the communication process and its stakeholders, as well as master the techniques of evaluation and monitoring of the results.
- Provide students with theoretical and practical knowledge that will enable them to develop and implement a communication and Public Relations plan suitable for the organization.
Study Program
Public Relations Concept and Related Elements
Disinformation, rumour, propaganda and publicity
Public Relations Audiences
Communication supports aimed at different audiences
Internal and External Communication PR means of communication Relationships with the media
Public Relations and Public Opinion Opinion Leaders and the PR Professional The institutional image
Public Relations Plan
Define and plan a PR communication strategy
The PR in crisis situation
Define an action plan
Bibliography
Principal |
X - CABRERO, J., CABRERO, M. (2001). O Livro de Ouro das |
Secundária |
BLANCO, Teresa y HERRERA, Joaquin, (2012), Nuevas Tendencias en Comunicacion. Madrid: Libros Profesionales de Empresa ESIC. CABRERO, J. (2003), Comunicacion y Relaciones Publicas. Madrid: McGraw Hill. NEVES, R. de C. (2000), Comunicação Empresarial Integrada. Rio de Janeiro: Mauad. PEPPER, G. (1995), Communicating in organizations:a cultural approach. New York: McGraw-Hill. PÉREZ, Rafael Alberto (2001), Estrategias de comunicación. Barcelona: Ed. Ariel. |