Public Relations Theory (261166)
Learning Outcomes
- Transmit the basic concepts and the importance of studying and knowing the variables related to Public Relations, in order to define and plan Communication strategy.
- Be aware of, understand and discuss the basic techniques of the Public Relations activity.
- Recognize the role and importance of the PR function in
Study Program
Theoretical Foundations of Public RelationsThe Public Relations Role
The Public Relations Professional: Personality and Qualifications Competencies of the Public Relations Professional
The main models of Public Relations The PR Concept
Characteristics of PR as a Social Communication Activity Public Relations Objectives
The field of Public Relations
Public Relations Activities
PR, Marketing and Advertising
The PR Process
Essential Phases of the Public Relations Process Levels of the Public Relations Process
Public Opinion training Processes
Public and Public Opinion
In-house Public External Public
PR as an Institutional Communication Tool Integrated Communication Theory Integrated Marketing Communication
International PR
The concept of international public relations
Professional ethics and deontology in Public Relations
Bibliography
Principal |
CABRERO, J., CABRERO, M. (2001). O Livro de Ouro das LAMPREIA, J., (2003) Comunicação Empresarial. As Relações Públicas na Gestão. Lisboa: Texto editora, 2ª edição. COSTA, J., Portugal, M. & Caetano, J. (Coord.) (2015) Relações Públicas e Comunicação Organizacional: Escolar Editora. KUNSCH, m., (2003) Planejamento de relações públicas na comunicação integrada. São Paulo: Summus. |
Secundária |
BLANCO, Teresa y HERRERA, Joaquin, (2012), Nuevas Tendencias en Comunicacion. Madrid: Libros Profesionales de Empresa ESIC. CABRERO, J. (2003), Comunicacion y Relaciones Publicas. Madrid: McGraw Hill. NEVES, R. de C. (2000), Comunicação Empresarial Integrada. Rio de Janeiro: Mauad. NICOTERA, A. M. (1995), Conflict and organizations. Communicative process. New York: University of New York Press. PEPPER, G. (1995), Communicating in organizations:a cultural approach. New York: McGraw-Hill. PÉREZ, Rafael Alberto (2001), Estrategias de comunicación. Barcelona: Ed. Ariel. RAMOS, Fernando (2006). Estrategias de Protocolo para a Comunicação Corporativa. Porto: Media XXI Formalpress. GONÇALVES, G., (2013) Ética das Relações Públicas. Coimbra: Minerva. OLIVER, S. (2001). Public Relations Strategy. London. Kogan Page. ARGENTI, P., et al. (2005) The Strategic Communication Imperative. MIT Sloan management review. MIT:46. BLACK, C., (2006) Guia Prático do Profissional de Relações Públicas. Mem-Martins: Publicações Europa-América. GRUNING, J., (1992) Excellence in Public Relations and Communication Management. New Jersey: LEA. |