Video Production II (261300)

Learning Outcomes

The Production Video II course aims to deepen students' knowledge of theoretical concepts acquired in the Video Production I course applied in a practical environment, inherent to video production.

It intends to train students in the operation of professional tools and software, introducing the concepts and practical techniques in the art of video and sound applied  to the production of diferent contents - of which the documentary and promotional genres stand out.

Study Program

1. Planning – the production process
1.1. Narrative and storytelling;
1.2. Script, synopsis, storyboard, storyline;
1.3. The idea and operationalization of the steps needed for video production;
1.4. TV ad

2. Content production
2.1. Production, lights and camera operation;
2.2. Editing and mastering;
2.3. Documentary – history, concept, language, aesthetics and representations;
2.4. The role of the narrator;
2.5. The promotional video – models and persuasion techniques;
2.6. Videoclip;

 

3. Promotion and dissemination
3.1. Internet;
3.2. Social networks;

3.3. Physicial promotion;

Bibliography

Principal

Chandler, G. (2013). Editing your film or video. Studio City: Micheal Weise.

Pato, L., M. (2012). Técnicas de Produção de Televisão na migração para o digital. Coimbra: Grácio.

Penafria, M. (2011). Tradição e Reflexões: Contributos para a teoria e estética do documentário. Covilhã: LabCom. Disponível em: http://www.labcom.ubi.pt/ficheiros/20110909-tradicao_reflexoes.pdf.

Nichols, B. (2010). Introduction to Documentary (2nd Ed.). Bloomingtion: Indiana University Press.
Secundária

Hart, J. (2007). The Art of the Storyboard: A filmmaker’s introduction. Oxford: Focal Press. 

Ellis, J. (1992). Visible fictions – cinema, television, video. NY: Routledge.

Bernard, C., S. B. (2007). Documentary Storytelling – Making Stronger and more dramatic nonfiction films (2nd Ed.). Oxford: Elsevier.   

Rosenthal, A., Eckhardt, N. (2016). Writing, Directing and Producing Documentary Films and Digital Videos. Illinois: Southern Illinois University Press. 

Moore, M. (2014). Michael Moore’s 13 Rules for Making Documentary Films. Indiewire. Disponível em http://www.indiewire.com.

Melo, C. T. V. de. (2013). O documentário como gênero audiovisual. Comunicação &Amp; Informação, 5(1/2), 25–40. https://doi.org/10.5216/c&i.v5i1/2.24168.

McLane, B. (2012). A New History of Documentary Film. NY: Continuum. 

Penafria, M. (2001). O ponto de vista no filme documentário. Disponível em: http://www.bocc.ubi.pt/pag/penafria-manuela-ponto-vista-doc.pdf.