AI as a Strategic Tool in Audiovisual Media Under Analysis at ISMT

On 23 April, at 14:00, the Instituto Superior Miguel Torga will host an online lecture titled "AI as the 'Swiss Army Knife' of Audiovisual Media". The session features guest speaker Claúdio Ferreira and is part of the Video Production II curricular unit within the Bachelor’s degree in Business Communication.

The initiative aims to address the integration of Artificial Intelligence into creative processes, exploring its versatility as a support tool for production. During the session, practical cases and methodologies will be analysed to demonstrate how this technology has transformed the sector, acting as a multi-functional resource for streamlining workflows and exploring new visual languages.

Beyond the technical aspects, the discussion extends to the ethical dimensions and the controversy surrounding the adoption of these technologies. The lecture promotes a critical analysis of the boundaries of creation and the impact of AI on the identity of audiovisual content, providing students and faculty with an opportunity to update their knowledge on the trends and dilemmas currently shaping the industry.