Communication Design I (261274)

Learning Outcomes

The curricular unit Communication Design, will aim to promote critical reflection on what is design and the importance of methodology in the processes of project development, through the practice of design based on a set of theoretical lessons on the structural and conceptual basis of the practice of Design, namely the basic elements of visual language: layout, typography, colour and iconography, as well as issues of size, distance and viewing speed vs. communicational contents.

Study Program

1.    Project methodology
2.    Technological tools: principles and uses
3.    Visualization of ideas, mind maps and semantic graphical maps
4.    Basic principles of typography: selection of fonts (print or screen); readability (print and screen); hierarchy; the typography as image.
5.    Basic principles of color: terminology, color and light color pigment, legibility, contrasts, harmony and symbology
6.    Basic principles of composition, layout, grids, articulation of the different elements that compose the layout.



DABNER, D.; STEWART, S.; ZEMPOL, E. – Curso de Design Gráfico: Princípios e Práticas. Barcelona: Gustavo Gili, 2014.        
DABNER, David - Guia de Artes Gráficas: Design e Layout. Barcelona: Gustavo Gili, 2003.
DONDIS, D. – Sintaxe da Linguagem Visual. São Paulo: Martins Fontes, 2007.
FUENTES, R. - La Práctica del Diseño Gráfico : una metodología creative. Barcelona: Paidós, 2013
MUNARI, B. – Das coisas nascem coisas. Lisboa: Edições 70, 2014.