Communication Design II (261278)

Learning Outcomes

In brand design development, students should understand the practice of Brand Design as a process based on a methodology of research and information gathering, which is followed by a set of necessary and logical operations that make it possible to achieve the intended goals.
Graphic development of packaging for products associated with the Brand.
To provide students with the skills to develop different types of graphic pieces, structured according to a concept and materialized through the use of typography and images worked on and/or made by the student.
Promote the understanding of Design as Project.

Study Program

•    Brand elements (wordmark, symbol and acronym) Corporative identity and Visual identity.
•    Graphic Standards Manual.
•    Applications: stationary, merchandising products, etc. Packaging



BUDELMANN, Kevin and KIM, Yang: Brand identity essentials, 1st ed. London: Rockport, 2010. 
CALVER, Giles: What is Packaging Design? Mies: RotoVision Book, 2004. 
DABNER, David: Guia de Artes Gráficas: Design e Layout. Barcelona: Gustavo Gili, SL, 2013. 
DABNER, David; STEWART, Sandra; ZEMPOL, Eric – Curso de Design Gráfico: Princípios e Práticas. Barcelona: Gustavo Gili, 2014. 
Ellicott, Candance e Roncarelli, Sara: Packaging Essentials: 100 Design Principles for Creating Packages, Gloucester, Mass: Rockport, 2012. 
LUPTON, Ellen. Org. Graphic Design Thinking – Intuição, Ação, Criação. Barcelona: Gustavo Gili, SL, 2012. 
WHEELER, Alina: Designing Brand Identity, 4th ed. Hoboken:John Wiley & Sons, 2013.