Communication Semiotics (261007)

Learning Outcomes

This course aims to encourage students to develop a reflective and critical spirit based on key themes in semiotic studies. Students should understand the centrality of signs in society. Students are expected to be able to
understand concepts related to semiotics and signs.

Study Program

1.    Elements of the history of semiotics
2.    Charles S. Peirce's semiotics
3.    The definition of sign
4.    The main types of signs
5.    The semiological or linguistic model
6.    F. de Saussure's semiological theory
7.    Language as a structure of differential systems
8.    Structuralism and the nature of the symbolic
9.    The origins of the symbolic and communication
10.    Semiotic applications

Bibliography

MAIN REFERENCES: 

Barthes, Roland (1984). Elementos de Semiologia. Lisboa: Edições 70.
Eco, Umberto (1978). Signo. Lisvoa: Editorial Presença.
Fiske, John (1998) Introdução ao Estudo da Comunicação. Lisboa: ASA.
Hall, Sean (2012).This means this, this means that. A user’s guide to semiotics. London: Laurence King Publisher
Santaella, Lúcia (1990). O que é Semiótica. Brasil: Editora Brasiliense.