Communication Theories (261111)
Learning Outcomes
The objective of this course is for students to acquire basic knowledge about the theories that have permeated mass communication studies, not neglecting the role played by the media in society. The multiplicity of existing theories on mass communication will be addressed, while trying to stimulate in students a critical and reflective sense from of determining themes in communication studies.Study Program
1. Introductory notesMass communication as an object of study
The structure of mass media and communication models
2. Evolution of research
Hypodermic Theory Lasswell Model
Empirical-Experimental or Persuasion Approach
Empirical Field or Limited Effects Approach
Functionalist Theory
3. The critical theory. Long term cognitive effects
The Frankfurt School and the concept of Cultural Industries
Cultural Studies
4. Reception: encoding/decoding
The Agenda-setting Hypothesis
The Spiral of Silence Theory
5. Communication and new technologies
Technological determinism
The Information Society
New media and networks
Bibliography
MAIN REFERENCES:FISKE, John (1999). Introdução ao Estudo da Comunicação. Lisboa: Edições ASA
HARTLEY, John (2004): Comunicação, Estudos Culturais e Media. Conceitos-
chave. Lisboa, Quimera
HOLMES, David (2006): Communication Theory. Media, Technology and Society, Sage
MCLUHAN, Marshall (2008): Compreender os Meios de Comunicação. Extensões do Homem, Relógio d’Água
Noelle-Neumann, Elisabeth (1995). La_espiral del silencio, Paidos
WOLF, Mauro (2001): Teorias da Comunicação. Lisboa, Editorial Presença