Creativity and Innovation

Learning Outcomes

The curricular unit of Creativity and Innovation presents in an objective and sustained manner the diverse techniques of creation, as working tools. We intend to develop a theoretical and practical presentation of several techniques used to promote creative thinking and innovation in the future professional environments where students will be integrated.

The aim is to promote critical and original thinking and skills to participate in the definition of enterprise goals that enhance the organizations’ competitiveness and success prospects.

Provide students with general notions of industrial property, with emphasis on brands and patents.

Study Program

1.    Critical Thinking and Creative Thinking
2.    Concept and definition of creativity
2.1    Creativity as a myth
2.2    Creativity as a combination of logic and intuition
2.3    Individual and group creativity
2.4    Creative attitude
2.5    Creative process
2.6    Creative product
2.7    Blocks to creativity
2.8    4P’S of creativity
2.9    Creativity as a working tool
3.    Methods of stimulation of creativity and innovation
4.    Applications of creativity in innovation
5.    Management of innovation processes
6.    Protection of industrial property

Bibliography

 

Principal

Bessant, J. e Tidd, J. (2019). Inovação e Empreendedorismo, 3ª
ed. Porto Alegre: Boockman

Harvard Business Review Press (2017). Inovação – Constituir equipas criativas, Edições Texto & Grafia

 

 

 

 

 

Secundária

Bono, E. (2005). Os seis chapéus do pensamento. Pergaminho. Lisboa.

Dantas, J. e Moreira, A. (Coord.) (2011). O processo de inovação, Lidel, Lisboa

Gupta, P. (2011). Inovação Empresarial no Século XXI, Ed. Vida Economica

Judkins, R. (2016). A Arte Do Pensamento Criativo. trad. Pedro Vidal. - 1a ed. - Lisboa : Temas e Debates - Círculo de Leitores, 2016. - 311, [1] p.
: il. - Tít. orig.: The art of creative thinking

Lockwood, T. (2010). Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Ed. T. Lockwood

Skarzynski, P. e Gibson, R. (2010). Inovar no Essencial. Atual Editora Vianna, M. (2010). Design Thinking Business Innovation, MJV Press
Vilela, T. e Vilarinho, P. (coord) (2013). Manual para a protecção, gestão e valorização da propriedade inteletual, Ed. COTEC e INPI

Vilela, T. e Vilarinho, P. (coord) (2013). Valorização de Ativos Intangíveis: o caso da Propriedade Industrial, Ed. COTEC e INPI