Design History and Theory (261276)

Learning Outcomes

•    Understand the influence and the aesthetic evolutions relevant for Design History and Theory;
•    Approach main theoretical foundations for Communication Design as a Discipline;
•    Understand the conceptual foundations of the Design profession, in general, and Graphic Design, in particular;
•    To interpret historical milestones, understanding their relevance in the current state of the Discipline.

Study Program

1.    Early writing systems and prehistoric graphic forms;
2.    The Medieval Era and the development of the Book as a format;
3.    Visual Communication in Renaissance Culture: Modularity and Standardization;
4.    Evolution for Modern Typography and Communication for the General Public;
5.    The Industrial Revolution and its effects / Art Nouveau / Arts & Crafts; 
6.    The Foundations of the Modern Movement and European Avant-Garde (Part I);
7.    Design as a Profession/ Consumer Culture and Lifestyles;
8.    Design as a tool for Public Service;
9.    Design in the Portuguese context.



Baldwin, J., & Roberts, L. (2006). Visual Communication: From Theory to Practice. AVA Publishing.
Davis, M. (2012). Graphic Design Theory. Thames and Hudson Ltd.
Heller, S., & Vienne, V. (2012). 100 Ideas that Changed Graphic Design. Laurence King.
Jury, D. (2007) O Que é a Tipografia. Gustavo Gili
Lupton, E., & Miller, A. (2011). Design Escrita Pesquisa: A escrita no Design Gráfico. Bookman.
Meggs, P. B., & Purvis, A. W. (2006). Meggs’ History of Graphic Design. Nova Jérsia: John Wiley & Sons. 
White, A. (2011) The Elements of Graphic Design. Allworth Press, Nova Iorque.