Digital Marketing (471028)

Learning Outcomes

The curricular unit of Digital Marketing intends to demonstrate that the Internet as a

medium is an appropriate mechanism for the delivery of messages and stimulation of

the demand for products and services

Study Program

  1. Fundamentals of Digital Marketing
  2. Consumption and online consumer and behavior
  3. Integrated marketing and digital communication
  4. New digital marketing trends and tools

Bibliography

Conrado, A. (2012). Os 8 Ps do marketing digital. Lisboa: Texto Editora.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Mudança do
tradicional para o digital. Actual Editora.

Marques, V. (2018). Marketing digital 360 (2ª ed., rev. e aum.). Actual Editora.