Projetc I (261329)

Learning Outcomes

This UC aims to introduce students to the world of brands and visual identity systems, providing them with the necessary foundations to understand the brand concept.

Understand the importance of brands in contemporary society and the relationship between the different components and terminologies.

Strengthen the practice of design in the process of creating a graphic brand. Correctly manage the brand's formal components and their adaptation to different supports and applications.

Understand the mechanisms and processes in the development of Visual Identity systems.

Packaging design for products associated with the brand, introducing sustainability issues.

Understand the importance of theoretical defense of design work. Reflect and develop critical thinking about the importance of creating a Portfolio.

Develop and materialize a well-structured and relevant Curriculum Vitae and Portfolio.

Study Program

To understand what brand design and visual identity systems are. To develop a complete and structured brand creation project.

To acquire skills in terms of managing the elements that make up a brand and how they relate to each other.

To define a visual identity design strategy and create two-dimensional and three-dimensional pieces in line with the brand's universe.

To recognize, through practice, the importance of method and theoretical and conceptual foundation in creative design processes.

To understand the phases and processes inherent to the registration and protection of a trademark.

Apply the principles of creating and communicating a portfolio with visual

relevance.

Bibliography

Ambrose, G., & Harris, P. (2011). Packaging de la Marca – La relación entre el diseño de packaging y la identidad de marca. (M. Antolín, Trans.).

Raposo, D. (2018). Communicating Visually: The Graphic Design of the Brand. Edited by Daniel Raposo. Cambridge Scholars Publishing.

Ellicott, C. e Roncarelli, S. (2012). Packaging Essentials: 100 Design Principles for Creating Packages. Gloucester, Mass.: Rockport.

Frutiger, A. (1999). Signos, Símbolo, Marcas, Señales. Barcelona: Ed. G.Gili.

Mollerup, Per. (1999). Marks of Excellence, The history and taxonomy of trademarks. Phaidon Press. ISBN 9780714864747.

Raposo, D. (2008). Design de Identidade e imagem corporativa. Castelo

Branco: Edições IPCB.

Lupton, Ellen (2016). Intuição, Ação, Criação Graphic Design Thinking.

Editorial Gustavo Gili S.L. ISBN: 9788584520541

Smith W., Mark (2023), Design Portfolios; Ed. Welley Ebook. ISBN: 9781394150472

Wheeler, A. (2013). Designing Brand Identity. 4th edition. Hoboken, New

Jersey: John Wiley & Sons.