Semitotic Analysis (261189)
Learning Outcomes
Understand the relevance of the study of semiotics Describe the contribution of the main authors
Define and frame key concepts
Relate the main theoretical currents
Recognize the recent developments of Semiotics
Apply skills acquired in text, image and digital product analysis
Problematize the various meanings of interpretation
Study Program
1. Introduction to Semiotics1.1. The object
1.2. Applicability
2. Main contributions
2.1. Charles Sanders
2.1.1. Notion of sign
2.1.2. Elements of the sign
2.1.3. Characterization of the sign
2.1.4. Analysis trichotomies
2.2. Fernand Sausurre
2.2.1. Significant relationship and meaning
2.2.2. Fundamental concepts
2.2.3. Language, language and speech
2.2.4. Arbitrariness and linearity
2.2.5. Symbol
2.2.6. Sintactic and paradigmatic relationships
2.3. Charles William Morris
2.3.1. Syntax
2.3.2. Semantics
2.3.3. Pragmatic
2.4. Roland Barthes
2.4.1. Signification process
2.4.2. Denotative
2.4.3. Connotative
2.4.4. Subjectivity
2.5. Umberto Eco
2.5.1. Cultural
2.5.2. Intentional potential
2.5.3. Communicative
3. Semiotic object analysis practices
3.1. Speech semiotics
3.2. Image semiotics
3.3. Digital semiotics
Bibliography
MAIN REFERENCES:Barthes, R., (1989), “Elementos de Semiologia”, Lisboa, Edições
Barthes, R., (1967/ 1971) “O sistema da Moda”, Edições 70, Lisboa
Eco, U., (2004), “Os limites da interpretação”, Lisboa, Difel
Morris, C., (1971), “Fundamentos da Teoria dos Signos”, tradução de António Fidalgo, Universidade da Beira Interior Saussure, F., (1916), “Curso de Linguística Geral”, Payot Paris
Santaella, L. (1983/2012), “O que é a Semiótica”, Editora Brasiliense
Santaella, L., (2004), “O papel da mudança de hábito no pragmatismo evolucionista de Peirce”, Comunicação e Semiótica/PUC-SP