Strategic Management (261160)
Learning Outcomes
To know the importance of the strategy for the success f the organization;
Understand the strategy formulation, implementation, monitoring and evolution as well as understand the strategy formulation, implementation, monitoring and evolution
Study Program
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- Introducing strategy
- What is strategy
- Strategic framework
- Strategic execution
- Studying strategy
- Exploring the strategy
- The strategic position
- Macro-environment analysis
- Scenario analysis
- Industry and sector analysis
- Defining industry
- The 5 competitive forces matrix
- Industry types and dynamics
- Competitors and markets
- Opportunities and threats
- Resources and capabilities
- Foundations of resources and capabilities
- Distinctive resources and capabilities as a basis of competitive
- Advantage
- Organizational knowledge as a basis of competitive advantage
- Resources and capabilities diagnosis
- Dynamic capabilities
- Stakeholders and governance
- Stakeholders
- corporate governance
- Social responsibility and ethics
- History and culture
- The importance of the organizational history
- Why is culture important?
- Strategic choices
- Corporative strategy
- Business strategy
- Internationalisation
- International strategies
- Mergers, acquisitions and alliances
- Strategic management process
- Fase 1 – Current situation
- Fase 2 - Scenarios
- Fase 3 - Decision
- Fase 4 - Planning
- Fase 5 – Control and evaluation
- Control and evaluation of organizational performance
- Measurement and evaluation systems
- Organizational performance evaluation models
- Three-Dimensional Model of Organizational Performance Evaluation
- Introducing strategy
Bibliography
MAIN REFERENCES:
Freire, A. (2003). Estratégia – Sucesso em Portugal. Lisboa: Editorial Verbo.
Teixeira, S. (2011). Gestão Estratégica. Lisboa: Escolar Editora.
Wheelen, T. e Hunger, J. (2012). Strategic Management and Business Policy: Toward Global Sustainability. 13ª Ed., New Jersey: Pearson Education.
Santos, A. (2008). Gestão Estratégica. Conceitos, modelos e instrumentos. Lisboa: Escolar Editora.