Visual and Digital Culture ( 261309)

Learning Outcomes

Technological development and the increasing digitalization of everyday processes characterize our contemporary world. Consequently, our perception of the real changes daily. Simultaneously, communicational, and visual processes follow the evolution of digital technologies and are increasingly permeable to globalization, shaping society’s perception, enhancing cultural transformations.

 

The Visual and Digital Culture curricular unit's central objective is to develop skills for analyzing visual and digital literacy, promoting critical thinking about the topics covered, and enabling the interpretation of the same concepts and their relevance to this day.

Study Program

  1. Fundamentals of Visual and Digital Culture

Modernity, representation, and technology

Visual literacy and digital literacy

Virtualization and digitalization of social relations

Digital images: the problem of realism and documentary evidence

 

  1. Public, digital and participatory art

Image and representation: features of the image, image and communication, prototype image

The advertising image, in the press, in audiovisuals, image and prejudice – social taboos, shocking images

Subliminal seduction, Meta-subliminal seduction campaigns

The self-status in the digital age

Participation and network production: digital images and storytelling

Copyright and co-production models

 

  1. From analog to digital

Converge Culture

Remediation and Remix

Transmedia and Crossmedia

Memes, filters and emojis: the visual ecology of digital social media

Bibliography

Creeber, G., & Martin, R. (2009). Digital Culture: Understanding of the New Media. Open University Press.

           

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.

           

Banks, M., & Ruby, J. (2011). Made to Be Seen – Perspectives on the History of Visual Anthropology. The University of Chicago Press.

 

Miller, V. (2020). Understanding Digital Culture. Sage.

           

Sturken, M., & Cartwright, L. (2018). Practices of Looking: An Introduction to Visual Culture (3rd ed.). Oxford University Press.

           

Thumim, N. (2012). Self-Representation and Digital Culture. Springer.