Strategic Management of Organizations

Learning Outcomes

To know the importance of the strategy for the success f the organization;

Understand the strategy formulation, implementation, monitoring and evolution as well as understand the strategy formulation, implementation, monitoring and evolution.

Study Program

  1. Introducing strategy
    • What is strategy
    • Strategic framework
    • Strategic execution
    • Studying strategy
    • Exploring the strategy
  2. The strategic position

2.1 Macro-environment analysis

2.2 Scenario analysis

  1. Industry and sector analysis

3.1 Defining industry

3.2 The 5 competitive forces matrix

3.3 Industry types and dynamics

3.4 Competitors and markets

  • Opportunities and threats
  1. Resources and capabilities
    • Foundations of resources and capabilities
    • Distinctive resources and capabilities as a basis of competitive Advantage
    • Organizational knowledge as a basis of competitive advantage 4.4 Resources and capabilites diagnosis
    • Dynamic capabilities
  2. Stakeholders and governance
    • Stakeholders
    • corporate governance
    • Social responsibility and ethics
  3. History and culture
    • The importance of the organizational history
    • Why is culture importante?
  4. Strategic choices
    • Corporative strategy
    • Business strategy
    • Internationalisation
    • International strategies
    • Mergers, acquisitions and alliances
  5. Strategic management process
    • Fase 1 – Current situation
    • Fase 2 - Scenarios
    • Fase 3 - Decision
    • Fase 4 - Planning
    • Fase 5 – Control and evaluation
  6. Control and evaluation of organizational performance
    • Measurement and evaluation systems
    • Organizational performance evaluation models
    • Three-Dimensional Model of Organizational Performance Evaluation

Bibliography

Freire, A. (2003). Estratégia – Sucesso em Portugal. Lisboa: Editorial Verbo

 

Teixeira, S. (2011). Gestão Estratégica. Lisboa: Escolar Editora

 

Wheelen, T. e Hunger, J. (2012). Strategic Management and Business Policy: Toward Global  Sustainability. 13ª Ed., New Jersey: Pearson Education

 

Santos, A. (2008). Gestão Estratégica. Conceitos, modelos e instrumentos. Lisboa: Escolar  Editora