Business Communication

Degree

Duration: 6 Semesters

Coordination: Luís Filipe Silva, PhD
Coordination Contact: filipersilva@ismt.pt


Description

The degree in Business Communication aims to train individuals for the generalized changes resulting from the application of technology, in organizational relationships within the scope of Marketing Communication. The graduate must acquire specific skills – included in the basic, expertise, complementary and optional scientific areas – to be able to perform the following functions: Marketing Professional, Advertising and Creativity Professional and Public Relations Professional.

Study Programs

Curricular Units ECTS
Communication Theories (261111) 4
General Theory of Organizations (261296) 6
Advertising Theories (261161) 4
Marketing and Communication (261162) 6
Decision Support Systems (261137) 6
Curricular Units ECTS
History and Aesthetics of Mediatized Image (261297) 4
Communication Semiotics (261007) 3
Methods and Techniques of Creation (261046) 4
Strategic Marketing (261164) 5
Macroeconomics (261094) 4
Ethics, Deontology and Communication Law 5
Human Resources Management (261165) 5
Curricular Units ECTS
Public Relations Theory (261166) 3
Management Accounting (261167) 6
Public Relations Strategies (261168) 3
Statistical Methods (261116) 5
Video Production I (261067) 4
International Marketing (261169) 4
Optional Curricular Unit I 5
Curricular Units ECTS
Consumer Behavior (261299) 4
Ciberculture (261059) 5
Press Advisory (261102) 4
Business Law (261170) 4
Video Production II (261300) 5
Marketing of Political Organizations and the Social Economy (261171) 4
Optional Curricular Unit II 4
Curricular Units ECTS
Strategic Management of Organizations 6
Protocol (261105) 4
Opinion Polls and Studies (261301) 5
Web Content Production (261302) 6
Digital Advertising (261174) 3
Digital Video Editing (261303) 6
Curricular Units ECTS
Seminar 9
Internship 21

Study Programs

Optional Curricular Units 1 ECTS
Fundamentals of Design (261055) 5
IT’S Strategic Planning (261179) 5
Entrepreneruship and Innovation (261180) 5

Study Programs

Optional Curricular Units 2 ECTS
Organizational Behavior (271304) 4
Information Technologies (271305) 4
Graphic Design (261142) 4

Employment Opportunities

Marketing Management;
Public Relations;
Image Advisor;
Communication Manager;
Press and Protocol Advisor;
Market Analyst;
Creative Advertising;
Account;
Advertising Producer;
Graphic Producer;
Media Researcher;
Media Planner;
Media Monitor.

Admission Requirements

Application Classification for National Students:

Secondary education final grade – 50%;

Entrance Exam Classification – 50%.

One of the following Portuguese national exams:

06 Philosophy

12 History of Culture and Arts

17 Mathematics Applied to Social Sciences

18 Portuguese

International Students please consult our page dedicated to you: International Students
Erasmus students please contact our Office for International Relations: gri@ismt.pt

  • Curricular Internships
    INSTITUITIONS

    Águas de Coimbra E.M.
    APS – Administração dos Portos de Sines e do Algarve, S.A.
    Auge Agency
    Bluepharma - Departamento de Marketing & Comunicação
    Celbi - Celulose Beira Industrial S.A.
    Cision Portugal- Distribuição de Informação Geral, S.A.
    Conclusão - Estudos e Formação Lda.
    Cut Cut, Unipessoal Lda.
    Dentilegus– Clínica Dentária
    Diáspora Lusa
    Empifarma - Produtos Farmacêuticos, S.A.
    Episódio Eventos
    FAD Advogados - Sociedade de Advogados Filomena Girão e Associados Lda.
    FHC Farmacêutica
    GlammFire
    Grupo Auchan Coimbra
    Hotel Coimbra Aeminium
    Hotel Vila Galé Coimbra
    Hotel Villa Batalha
    I Am Social
    Iniciativas de Meios
    iParque – Parque para a Inovação em Ciência, Tecnologia e Saúde, E.M., S.A.
    Itecons - Instituto de Investigação e Desenvolvimento
    Magcreativa
    Navega Vale, Sociedade Unipessoal, Lda.
    NERC - Associação Empresarial da Região de Coimbra
    Novotecna - Associação para o Desenvolvimento Tecnológico
    Organideia- Organização Profissional de Congressos, Lda.
    Palácio São Silvestre - Boutique Hotel
    Peróneo - Centro Terapêutico Lda.
    Portinsurance, Lda.
    Portugal Green Travel
    Prado – Cartolinas da Lousã
    Secção de Futebol da Associação Académica de Coimbra - Gabinete de Comunicação
    Shopkit
    Total Fun Lda.
    Turisforma- Formação e Consultadoria, Lda.
    Turismo do Centro
    WithYouConsulting

Accreditations

Order number [pdf] [in Portuguese]

Accreditation: https://www.a3es.pt/pt/resultados-acreditacao/comunicacao-empresarial-7

Change registration number: R/A-Ef 980/2011/AL03

Contacts

Students Services: candidaturas@ismt.pt, +351 239 488 039/41
Office for International Relations: gri@ismt.pt, +351 239 488 037